Transcreating with Confidence: Strategic Thinking for Creative Work

Transcreation is tricky without a tried-and-tested strategy.

That’s what you’ll take away from our workshop with copywriter and transcreation expert Claudia Benetello.

She’ll teach you a 9-step workflow built on best practices that help you:

• Stop relying on flair

• Explore creative routes

• Weigh trade-offs

• Defend choices to clients

You’ll get hands-on practice with source texts in English, French, Spanish, German or Italian.

And you’ll come away with an approach grounded in strategic thinking, not just inspiration.

Strictly limited to 20 participants.

About your instructor

Claudia Benetello has crafted adverts for world-famous brands through Italian origination or English/German to Italian transcreation.

A speaker on transcreation since 2012, she has given workshops internationally, authored academic papers, and was an expert panellist for the ITI’s Transcreation Code of Practice.