Beyond Translation: Understanding localisation

Localisation is often discussed alongside translation, but the distinction is not always clear. As organisations increasingly produce content for global audiences, language professionals are facing new expectations, technologies and ways of working beyond traditional translation.

This online roundtable discussion will explore localisation from both client and agency perspectives, examining how it operates within organisations, how projects are managed, and what clients expect from language professionals. The panellists will share their own career journeys into localisation, reflecting on how their roles have evolved. Topics will include key differences between translation and localisation, the skills required, the impact of AI, and insights into the day-to-day realities of localisation work.

Panellists include:

Neil Brady is a Digital Content Manager at Adidas, with a background in translation and localisation. He began his career in London as a Translation Project Manager, spent several years working with agencies, and later moved to Amsterdam to specialise in localisation, including a role at Uber, before moving into his current position at Adidas.

Tim Renders is the Founder and CEO of Entre Les Lignes, a boutique localisation agency that supports technology companies in their international growth through scalable, end-to-end language and localisation solutions.