Beyond the Word – Smart Strategies for Setting Sustainable Rates

Overview

Talk on Beyond the Word – Smart Strategies for Setting Sustainable Rates by Diana Gordaliza

About the Speaker

Diana's work divides into two areas: on the translation side, she is a certified EN<=>ES translator and interpreter specialising in legal work. On the business development side, she supports LSPs as an Operations & Business Strategy Consultant, embedding directly within her client's teams to shape strategy, drive marketing and sales, or offer dedicated project support. She is also a regular speaker at conferences and webinars across the language services industry, where she passionately talks about real strategy, marketing, and sales.

Abstract
Running a freelance business means wearing every hat: planning, client management, marketing, sales, cash flow. Most freelancers jump straight into production, missing the planning and strategy behind it. The result: no clear direction, and not enough time for marketing and sales, so any disruption (a famine cycle, a lost client, a shift in the market) becomes a crisis instead of a manageable dip. What actually puts you back in control is a system that connects the pieces you already have. In this session, you'll learn how to build the strategic foundation behind a sustainable freelance business: defining your offer, understanding who you're really working for, and setting up the processes that let your business grow without depending entirely on you to hold it together.

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