Beyond the Word – Smart Strategies for Setting Sustainable Rates

Overview

Talk on Beyond the Word – Smart Strategies for Setting Sustainable Rates by DUAL Team

About the Speaker

Diana is a certified EN<=>ES translator and interpreter specialising in legal work. She works with law firms and B2B clients, offering translation and interpreting services plus SEO & copywriting services.

Diana also works with LSPs as an Ops & Business Strategy Consultant -embedding directly within her clients' teams to sharpen processes, strengthen systems, shape strategy, and drive marketing and sales. She also provides dedicated project support when it's needed most, from managing a key account, handling a surge in workload, or overseeing a specific service or client relationship.With a background in the UK aviation industry and extensive experience in the UK translation market, she brings sharp expertise in operations, customer service, and team leadership — plus a deep understanding of British culture that allows her work to truly resonate with UK audiences. Rebuilding her business through early motherhood sparked a passion for marketing and business strategy, and a belief that there is a better, more sustainable way to freelancing. That belief now drives her specialist consulting work, through which she has helped tens of LSP clients grow with clarity and purpose. After a decade in the UK, she is now back in her home city of Madrid, where she lives with her husband, three energetic young kids, and a dog whose energy knows no bounds. When she is not juggling work and family life, she loves to train or escaping to nature for a run.

Abstract

Freelance language professionals often struggle with pricing – either undervaluing their work or second-guessing what to charge. In this practical session led by Diana Gordaliza and Marián Amigueti (DUAL), you'll explore how to define sustainable, value-based rates that reflect your expertise and meet your financial needs. We'll cover how to calculate your target rate, analyse market trends, communicate your value, and confidently handle price negotiations. This session is designed to help you create a business model that supports both your professional and personal goals.

If you have any accessibility needs, please let us know at least 24 hours before the event so we can make the necessary arrangements where possible by emailing chairman@ait-professionals.com or leaving a message at our virtual office on 02030967860.