The professional business owner

Sessions run on 01 October, 08 October, 15 October, 22 October, 29 October & 05 November 2026 | 10am - 11:30am 

This course is designed to help translators and interpreters develop a business-owner mindset. While many language professionals have strong technical expertise, few receive formal guidance on building and growing a successful business. This course aims to bridge that gap.

Who should attend

This course is suitable for language professionals at any stage of their career, whether they are just starting out, looking to establish their business, or seeking to grow and strengthen an existing practice.

It is particularly relevant for those who recognise that technical excellence alone is not enough to ensure long-term success and who want to develop the skills, confidence and mindset needed to build a sustainable and profitable business.

Why this course is relevant and timely

As AI continues to reshape the language services industry, professional positioning, pricing and differentiation have become more important than ever. Language professionals who develop strong business skills alongside their linguistic expertise are more likely to build sustainable, profitable careers.

Although a wide range of business coaching courses are available, most are aimed at a general audience and do not reflect the realities of freelance language professionals. This course is specifically designed for translators and interpreters, combining industry-focused insights with the proprietary T.E.R.M.S. and 10 Pillars frameworks. The result is practical, relevant guidance that can be applied directly to your own business.

Course content

Session 1 | 01 October 2026 | 10am-11:30am

• The era of the professional business owner

• Buisness on your T.E.R.M.S

Session 2 | 8 October 2026 | 10am-11:30am

• Goal setting and planning

• SMART goals

• Build your own plan

Session 3 | 15 October 2026 | 10am-11:30am

• Introduction to the 10 pillars of successful businesses

Session 4 | 22 October 2026 | 10am-11:30am

• Marketing asset review

• Building a prospect journey

• Creating a marketing calendar

Session 5 | 29 October 2026 | 10am-11:30am

• Google business profile

• Reviews

• LinkedIn: how to be found, how to be trusted, and how to use LinkedIn effectively

Session 6 | 05 November 2026 | 10am-11:30am

• World-class follow-up

• Customer journey and pricing

• Pricing framework

Each session comes with a supporting workbook and a recording link. Participants who complete the course will be entitled to a complimentary one-to-one Planning the Future session, covering up to 60 minutes of personalised support and guidance.

Key takeaways for participants:

• A clear vision of what they want their business to achieve

• SMART goals and a practical action plan to achieve them

• A strong understanding of the 10 Pillars of a successful small business

• A marketing strategy that helps them stand out in a competitive market

• An effective Google Business Profile and review strategy

• A LinkedIn presence that supports visibility, credibility and client acquisition

• A follow-up system that stops leads slipping through the net

• A customer journey designed to encourage repeat business and client loyalty

• Greater confidence in communicating their value and charging appropriate rates.

Course assessment

Success will be measured through a combination of pre-course and post-course self-assessments, session feedback and participation in one-to-one Planning the Future sessions. 

A follow-up evaluation 60–90 days after the course concludes will assess how you have

John Conroy

Founder, Success Collective

John Conroy is a business owner first and foremost. His background spans 25 years of founding, running and growing small businesses, and for the past three years, he has run his other businesses from a distance to focus that experience on coaching others through the realities of entrepreneurship - winning the right clients, pricing with confidence, and making sustainable decisions without losing what made them go it alone in the first place. He is the founder and owner of Success Collective, where he runs 1:1 and group coaching programmes designed to help business owners build better businesses - and better lives. John's results-driven approach has won him recognition amongst his coaching peers, who voted him Coach of the Year runner-up in 2025.

https://success-collective.co.uk/
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ITI members: £300*

Non-members: £420*

Recording will be accessible for those that book in advance

Attend the live event to receive a CPD certificate and for the event to be automatically added to your ITI CPD log

* Prices shown include VAT. For those who are VAT exempt, please contact training@iti.org.uk to request a VAT refund after completing your booking.