Foundations of Marketing Strategies course

Course length: approximately 2 hours, which can be logged as CPD.

Who is this course for?

• Translators and interpreters
• Self-employed professionals
• Anyone who is looking to take their first steps into marketing, or is looking to learn how to promote themselves and their business

What will I learn?

• How to distinguish between inbound and outbound marketing, and how these will help you reach your marketing goals
• How to evaluate the effectiveness of your chosen marketing strategies
• To identify marketing opportunities within your network
• How to recognise barriers to consistent marketing
• How to break down marketing projects into manageable steps to ensure consistency

How will I learn?

Foundations of Marketing Strategy is delivered in 6 modules, made up of interactive content and downloadable worksheets. The course is designed to allow you to work at the pace that suits you best.

About the author

Sarah translates chemical texts from German into her native English and has worked as a translator since 2008. She’s in her element talking food chemistry, paints, coatings, and creative marketing for translators and interpreters. Her book, Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures, is a practical guide to developing a successful marketing mindset illustrated with personal stories.

Foundations of Marketing Strategy is made up of 6 modules. Find out more about what you will be learning at each stage of the course here:

• Module 1: Reasons for marketing
  Understand the need and reasons for marketing, and what marketing really is
• Module 2: Types of marketing
  Learn about the different types of marketing, and how you can implement these
• Module 3: Evaluating effectiveness
  Understand how to evaluate the effectiveness of different types of marketing, and which marketing activities to invest your time in
• Module 4: Understanding your priorities and finding the right balance
  Marketing is a support function, and should be used to help you reach your business goals. Work out how to find the right marketing activities and balance to suit you and your business.
• Module 5: How to break down marketing objectives into specific tasks and actions
  Sometimes "marketing" is too vague a term, so learning how to break this down into specific tasks and actions will help make it a more manageable task.
• Module 6: Two productivity strategies to help you get marketing done
  Learn two specific productivity strategies to help you get started on your marketing, and ensure consistency for the future.