Dream Clientele course

Course length: approximately 3 hours, which can be logged as CPD hours.

Who is this course for?

• Translators
• Interpreters
• Freelancers
• Self-employed professionals
• Anyone with an established client base already who is looking to attract better-fit clients, building long-lasting working relationships and how to grow their business with greater clarity and confidence.

If any of this fits your business goals, then this course is for you.

What will I learn?

• How to identify ideal clients and apply clear positioning to attract aligned clients
• How to communicate your value clearly
• How to build trust through consistent outreach and follow-up
• How to craft messages that resonate through communication platforms like LinkedIn and email
• How to implement long-term client engagement strategies

By the end of the course, you’ll be equipped to attract the right clients, maintain professional boundaries, and keep your business pipeline healthy all year round.

How will I learn?

The Dream Clientele course is delivered in clear modules, which contain video lessons and downloadable worksheets, so the course can be completed at the pace that suits you best.

About the author

Joachim Lépine, M. Ed., C. Tr., is a French-to-English translator with more than 15 years of experience translating for prestigious academic and marketing clients in North American and beyond. He is also the owner of LION Translation Academy, based out of Sherbrooke, Quebec, which offers business, tech and language workshops to help translators thrive in every area of their practice.

For nearly a decade, Joe has also been leading professional development seminars for organisations including ITI, the European Commission, NATO, OTTIAQ, Training for Translators, Magistrad, Proz.com and many others worldwide.

Dream Clientele is made up of 7 modules. Find out more about what you will be learning at each stage of the course here:

• Module 1: Laying the foundations - Learn to lay the foundations for growth and opportunities within your business
• Module 2: Uprooting the weeds - Learn to identify which clients are of less benefit to you and your business, and how to step away from them
• Module 3: Planting with intentions - Start to sow the seeds with new clients whom you have strategically chosen to help grow your business
• Module 4: Nurturing relationships with clients - One of the key parts of any business, learn how to nurture your relationships with your key clients
• Module 5: Watching out for pests and setting boundaries for success - Setting boundaries is an important business activity, as is being aware of the "pests" who might upset your equilibrium or plans.
• Module 6: Inviting pollinators - Collaboration is key to building your success.
• Module 7: Final tips on how to tend your garden - Businesses need maintenance, just like any garden. Learn how to keep everything in check with these final tips.