The art of transcreation

Short description

Gain a deeper understanding of the art of transcreation, how to add it to your range of services, and how to find work in the field. | 9 October 2024

Full description

In this webinar you will discover all you need to know about the transcreation profession, through a range of theoretical and pragmatic approaches. With the rise of AI, transcreation has become a service many clients are looking for. And while some may try to save money and make it work by using AI, clients also increasingly realise that their key content needs the touch of creative minds combined with strong translation skills.

The first part of this session will focus on the what is transcreation, providing:

  • A detailed definition and brief history of transcreation
  • An understanding of the concept and it's current evolution with the rise of AI
  • An overview of current climate needs and perception
  • A summary of the opportunities and difficulties of transcreation
  • An outline of the difference between translation and transcreation.

The second part will focus on providing support to translators considering transcreation as a service, exploring:

  • The skills required to be a transcreator
  • What the profile of a strong transcreator looks like
  • Useful tips to find work, keys elements for your CV, cover letter and LinkedIn profile
  • Financials - how to charge for your work.


Speaker - Alice Warde-Poullain
Alice spent 10 years working in the advertising industry running and launching worldwide campaigns. Although her French roots and love for language was what originally pulled her into advertising, she found herself regularly correcting mistranslations and cultural mistakes, leading her to found her own agency.
Words in Translation (WIT), Corporate member of the ITI, is a specialist marketing translation agency delivering local translations for global brands. WIT was founded in London in 2011.

https://www.wordsintranslation.com/
company/words-in-translation/

  Free for ITI members
   £40 + VAT for non members
   Recording will be accessible from the ITI Webinar library for ITI members* and for those that book in advance, even if you can’t attend on the day
   Attend the live event to receive a CPD certificate and for the event to be automatically added to your ITI CPD log

 *Student and Affiliate members have access for 30 days after the event, and to all recordings over 12 months old.

Booking link
The art of transcreation (iti.org.uk)

More information

Category:
translation
Format:
online live
Location:
online
Date(s):
09 October 2023 | 11am - 12pm
Language:
English
Paid / Free?
paid
Currency:
Amount:
0-40

Organiser

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